Jessica Horwell is a London-born and bred Creative Director, Stylist, Designer, and Founder of the luxury label Hardware LDN. The brand is a true reflection of Jessica’s personal style and an authentic expression of her bold, boundary-pushing vision of fashion.

Hardware began as a one-off handcrafted jewellery line made from materials sourced in a local hardware store — a creative experiment that laid the foundation for what would evolve into an elevated ready-to-wear label. Designed and originally made by Jessica herself in London, Hardware LDN has grown into a global luxury brand creating full seasonal collections, stocked in prestigious retailers including Selfridges and Revolve.

A celebrity favourite, Hardware LDN has been worn by Bella Hadid, Kourtney Kardashian, Charli XCX, and Halsey, among others. The brand has also showcased two on-schedule New York Fashion Week shows with IMG at Spring Studios.

Beyond her own brand, Jessica is an in-demand Creative Director and Stylist, known for her distinctive eye and ability to merge street culture with luxury aesthetics. Her styling and creative direction work spans talent such as Travis Scott, Jorja Smith, and Octavian, and publications including SCHÖN! Magazine, FLAUNT, and Vogue Germany. On the commercial side, she has collaborated with global platforms like YouTube and Apple.

Jessica also designs and creates custom stage and tour pieces for major recording artists including Rita Ora and Pa Salieu, and has collaborated with iconic brands such as Nike, Puma, and Dr. Martens. Her work has been featured on VFILES and Nylon TV.

Currently, Jessica divides her time between London and New York City, continuing to push creative boundaries across fashion, styling, and design.